Press Release

Electrical India Logo
Vol 51                  No 6                  September 2011
'Innovation is a continuous process at Novoflex'

Dinesh Kumar Banka"Our focus and energy is entirely on our products and how we can continuously enhance the quality."

Dinesh Kumar Banka

Managing Director

Novoflex Marketing (P) Ltd

Novoflex Marketing (P) Ltd is a growth oriented, state-of-the-art company for its quality products, engineering expertise and manufacturing capabilits. The key factor driving growth is in the rapid expansion of Novoflex since its inception. They have a wide variety of products ranging from cable identification systems, cable binding and fixing system, cable protection accessories, circuit board accessories, electronic component parts and electrical installation products. In an exclusive interview with Electrical India, Dinesh Kumar Banka states, innivation, quality, precision and workmanship are the foundation stone of our Company.

E1 Would you share with us your delight about receiving Udyog Ratna Award of Orissa?

That was some time back. Yes, the feeling was ecstatic. It was validation of our efforts being recognized. But personally receiving award or no award does not mean too much. It is the inner joy of doing your part which matters. Nevertheless when people recognize your efforts, ft feels good and enhances the joy and propels to excel.

E1 How do you assess cable industry in India? Could you elucidate about a comprehensive line of wiring accessories and electronic component parts you have than any other manufacturer in the country.

The Indian Cable Industry has evolved during the last 2 decades and has immense growth potential due to the fact that there are huge electrification projects going which will take many years to be completed. Novoflex has got on impressive array of products not only for Electrical industry but also Electronic, Automobile, Shipbuilding, Defence, Railways. Our products Nylon Cable Ties, Stainless Steel Ties, Polyamide Cable Glands, Grommets, Strain Relief Cord Grips, Cable Makers, PCB Supports and Other Wiring accessories are innovative and the range is comprehensive.

E1 How do you manage competition in I your product segment? Tell us something about your R&D facilities and how it takes on needs and innovations suiting to consumer demands and strategic edge against competitors?

We have never put attention on the competition. Our focus and energy is entirely on our products and how we can continuously enhance the quality and offer innovative products to the industry. Our R&D team is on look out for problems and offering an easy solutions. We study the global trends which are unfolding and keep ourselves updated by visiting the major global exhibitions. We innovate, manufacture and place the product for evaluation by the industry experts for their feedback. The product which evolves takes care of the competition and provides an edge over them.

E1 How would you evaluate the market I share you enjoy for products amongst other companies relevant in the wire accessory industry?

We enjoy an enviable position for our products amongst other companies in our Industry. There are very few organized companies in the field with a range and variety of products as ours. Novoflex was not built in a day. It was started in 1980 and have grown strength to strength to the present state.

E1 Which of the company’s products I garners more revenue? Could you share with us your few big projects or orders on domestic and/or global level?


Polyamide Cable Glands and table Ties garners mo& revenue for the company. We are currently exploring the export markets particularly the Middle East & response is encouraging.

E1 Please state the inherent strengths I company owns for the quality, growth and diversification in precision electronics?

Innovation, Quality, Precision anu Workmanship are the foundation stone of our Company. Our people take pride in our products just as an accomplished sculptor feels about his creation. Our range of precision products such as PCB Supports, Spacers, Card Guides, Ejectors, Pullers etc with numerous variation and sizes is well acknowledged by the electronics industry.

E1 What other specific points you may I like to mention in terms of production, diversification, strategy etc? Do you intend to open up more manufacturing units?

Our production is aimed at fulfilling the demands of the industry and have planned enough capacity to meet the requirements.

E1 Do you initiate innovative I designing in keeping with future; say 5-10 years down the line.

Yes, innovation is a continuous process at Novoflex. Every year our R&D team innovates and develops new products in line with the global trends. Our products reduces labour time and promotes efficiency. Recently we have introduced Tamper Evident Seals which is a cost effective and fool proof protection from pilferage/tampering of goods.

E1 What are your major achievements I and what development and opportunity you foresee now on?

We do not sit back on past laurels and always look forward for new challenges. In the past we have designed new products for some of our customers and lok forward to become preferred PartrerNendor for top leaders in Automobile & Electrical Industry. We are currently developing innovative Wire Harness Clamps for the automobile manufacturers. We are already associated with many leaders of industry but still there is a whole highway in front of us to cross.

"We innovate, manufacture and place the product for evaluation by the industry experts for their feedback."

 
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E & P info
Vol 2    Issue 3    June - July, 2011

“Novoflex is a pioneer manufacturer of precision engineered components for the last 3 decades in India. Our major products are self locking Nylon Cable Ties, Stainless Steel Ties, Polyamide Cable Glands-IP66 rating and a host of Wiring Accessories.”

Dinesh Kumar Banka,
Director, Novoflex

Novoflex is a pioneer manufacturer of precision engineered components for the last 3 decades in India. Our major products are self locking Nylon Cable Ties, Stainless Steel Ties, Polyamide Cable Glands-IP66 rating and a host of Wiring Accessories. The industries using our products, saves on labour time and achieves greater efficiency in their operations. We are equipped with modern design and tooling facilities and capable of providing solutions.

Q. Tell us the growth, demand and consumption of cable ties and its accessories industry? (Market size)

Demand for Cable Ties and other Accessories have increased in India by many folds in the last 2 decades. in 1980’s we had to persuade Design Engineers and the Purchasers for switching over to time saving components in production by discarding old methods of Wiring. Today every Industry is using these Products as they have realized it’s benefit.

Q. Share something about your products and its features?

We endeavour to make our Products innovative with better quality. For example Nylon Cable Ties have 20 % more tensile strength than the standard Cable Ties available in the market.

Q. How do you relate the growth of cable tie, gland industry in the domestic and overseas market?

There have been a rapid industrialization in India during the last 1 decade and the consumption of Cable Ties, Polyamide Cable Gland in the domestic market have kept pace with the growth in the overseas market.

Q.Your future innovation and expansion for this industry?

Innovation and Expansion is a continuous process in every Industry. Currently we are innovating a certain Wiring Harness Clip which will lead to more reliable and time saving wiring job for the Industries

Q. About your R & D?

Every year our R & D team innovates and develop new products which are better than the ones available currently in the market and which reduces labour time and promotes efficiency. Recently, we have introduced Tamper Evident Seals which is fool proof. protection from tampering of goods.

Q. Your vision and mission for next financial year 2012?

Our vision and mission for 2012 is to be become prefered Partner/Supplier for top leaders of Automobile, FMCG and Packaging Industry. We are already associated with many leaders of Industries hut still there is a whole high way in front of us to cross.

Deepa Banka“Our vision and mission for 2012 is to be become prefered Partner/Supplier for top leaders of Automobile, FMCG and Packaging Industry. “
Deepa Banka,
Director, Novoflex

 
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Industrial Products Finder
Vol. 38      No. 4      January 2010
INDIA’S MOST WIDELY CIRCULATED INDUSTRIAL JOURNAL – 38TH YEAR OF PUBLICATION

PG CABLE GLANDS

PG CABLE GLANDSNovoflex has introduced Hy-Grip PG Cable Glands suitable for unarmoured, plastic insulated cables. They are watertight and provide good strain relief to the cables. Non-magnetic and non-conductive, they have a compact streamline construction suitable for both indoor as well as outdoor use. PG cable glands are impact-resistant, corrosion resistant and provide high stability to a wide range of cable diameters. They are resistant to salt water, gasoline, benzene, easter keton ether, common solvent, weak acids and alkalies. They have high tensile strength and have self-extinguishing and self-lubricating properties.

For further information contact:
Novoflex Marketing Pvt Ltd
3B, Camac Street, Kolkata 700 016
Tel: 033-22260513, 22290523.
Mobile: 099031-63634, 098362-84186. Fax: 91-33-22297814.
Email: sales@novoflex.co.in, novoflex@vsnl.net

"The tensile strength of Novoflex cable ties is among the highest in the industry"

Deepa Banka, Director Marketing, Novoflex Marketing (P) Ltd

Kolkata-based Novoflex Marketing (P) Ltd is a growth oriented, state-of-the-art company, known for its quality products, engineering expertise and manufacturing capabilities. Novoflex specialises in cable management systems and accessories. Ms Deepa Banka, Director - Marketing, interacted with Industrial Products Finder on occasion of the West Bengal Special Section. Excerpts:

Deepa BankaWhat are the products that you offer?

We offer a host of wiring accessories used in electrical and electronics industries. Our products are nylon and stainless steel cable ties, nylon cable glands - PG and Metric type, PCB supports, grommet rings, cable markers, strain relief and the like.

What are the applications?

Our products have diverse applications in industries such as electrical, electronics, automobile, consumer durables, shipbuilding, power plants and electrical installations. Products are used in bunching of wires, cables and pipes and fixing of electronic components in electronic circuits.

Why should the customer opt for it?

The customer gets a superior product at a competitive price. The tensile strength of our products is one of the highest in the industry. Some of our innovative products such as PCB Supports and Snap Rivets actually reduce the labour and using our single piece design components does away with the need of using multiple components in assembly.

How strong/effective is the distribution network?

imageOur distribution system is unique and strong as we are open to supplying even small quantities directly to the customer situated in any part of India. We maintain huge stocks and expedite same day dispatches of orders to the customer for fastest delivery. Moreover we have dealers at major cities and towns of India to cater to the vast number of our valued customers.

What is the company's history?

The business was started in 1980 as a partnership business and in 1997 it was converted to the present form of company ownership. We have been able to innovate and introduce many new products mainly for the electrical and electronic industries during the lifetime of our company.

What are the company's achievements?

High quality raw materials, closely supervised production techniques and strict quality control assure the quality of Novoflex products. Meeting the customers needs - Quickly, Efficiently and Competitively - is the strength of Novoflex. This has won Novoflex the prestigious American International Quality Award. Our company is an ISO 9001: 2008 organisation certified by TUV Nord. We have so far succeeded in providing innovative and top quality products at a competitive and affordable cost.

Any breakthrough product launch that made a difference?

imageNovoflex has recently launched Stainless Steel Cable Ties with superior strength and PG Type Nylon Cable Glands with innovative design and workmanship, which has found great acceptance from the industry.

How is present business environment?

The present business environment is conducive to growth. We see the Indian economy and the industry expanding at a rapid pace. More and more customers have become quality conscious and they do not mind paying that extra penny for the quality they want.

What are the future plans?

Novoflex will be launching new products mainly for the packaging industry in the near future. We will also be expanding our range of existing product line by introducing more sizes and design meeting the requirements of ever expanding Indian industry.

 
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